Team

The People Behind Starting the Conversation®
Building Mental Fitness. Strengthening Resilience. Inspiring Change.


At Starting the Conversation®, we believe that sharing is not a weakness; sharing is a strength. Open, honest conversations create opportunities for greater awareness, understanding, connection, and meaningful change.

Drawing on our combined experience in healthcare, education, coaching, and
 program development, we bring research-informed strategies, practical tools, and 
real-life experiences to help individuals and organizations strengthen 
mental fitness, resilience, and overall wellbeing.

Our passion is to inspire and empower people to navigate life's challenges, embrace personal growth, and create healthier, more fulfilling lives.

Betty Franklin


Registered Nurse, Mental Fitness and Wellbeing Specialist, Author, Coach, Educator

Helping individuals and organizations build mental fitness, strengthen resilience, and embrace healthier, more fulfilling lives.

With more than 35 years of frontline nursing experience, Betty brings healthcare expertise, personal experience, and a passion for strengthening mental fitness, resilience, and wellbeing.

Founder of Let It Begin with Me Inc., author of GUTS – Get Uncomfortable to Succeed, and creator of the Mastering My Mental Fitness® programs, Betty combines research-informed strategies with practical tools to help people navigate life's challenges and embrace meaningful change.

Her holistic approach incorporates six interconnected areas of life — Family, Fitness, Friends, Finance, Fun, and Faith — encouraging people to live life well, regardless of their circumstances.

With a particular focus on healthcare professionals and organizations, Betty is committed to building healthier, more resilient workforces.

At the heart of her work is a simple belief: Meaningful change begins with each of us.

Jenn Johnson

BScN, RN, CEN, Coach, Educator

My mission is simple: help nurses feel supported, find their confidence, and build careers they want to stay in.

I'm Jenn Johnson, an emergency nurse with over 18 years of experience and a passion for changing how we support nurses. My own challenging transition into nursing, marked by bullying, self-doubt, and inadequate support, nearly drove me from the profession. That experience inspired me to create NurseAssure, an innovative approach to nurse retention that bridges the critical gap between orientation and independent practice.
Through the 30 Shift Journal, structured reflection, and meaningful check-ins, NurseAssure aims to help new nurses build confidence, feel connected, and navigate the challenges of early practice. By giving healthcare organizations practical tools to better understand and support their newest nurses, we're shifting the focus from why nurses leave to what helps them stay.

Website: https://www.nursejenn.ca/ 

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